Google Ads (formerly known as Google AdWords) is an advertising platform offered by Google. It allows companies to display ads in Google search results and on partner sites participating in the Google Ads program.
Using Google Ads, companies can create ad campaigns with different types of ads, such as text, graphics, or video ads, which will be displayed on Google search pages or on participating sites.
One of the key features of Google Ads is targeting, which allows ads to be shown only to users who are most likely interested in the company’s products or services. Targeting can be set based on many parameters, such as location, age, gender, language, device, and user interests.
In addition, Google Ads provides many tools for analyzing the effectiveness of ad campaigns and optimizing their results. Companies can track metrics such as clicks, views, conversions, and others, as well as test different versions of ads to improve their results.
Using Google Ads can help companies increase their traffic, recognition, and sales, as well as expand their brand in the market. However, creating effective ad campaigns requires knowledge and experience in marketing and advertising, so many companies turn to specialists in this field or learn on their own.